Maximize Your ROI With These Marketing Tips
So, you got the latest and greatest laser tag equipment, but now you need to make money with it. But how?
If you operate a laser tag attraction, it’s essential to market your business effectively to attract customers and stand out in a crowded market. In this guide, we will outline some of the best marketing strategies for promoting your laser tag attraction at your family entertainment center (FEC).
1. Utilize Social Media
Social media is one of the most effective marketing tools for businesses today. Platforms like Facebook, Instagram, YouTube and TikTok provide a cost-effective way to reach a large audience and promote your laser tag attraction. Utilize these platforms to showcase your attraction and create a strong online presence. Share images and videos of the laser tag experience, highlight special promotions, and engage with your followers through interactive posts. Social media is also a great way to reach new customers, as users can share your posts with their friends and family.
Are you a brand new FEC that is building out their laser tag arena? If so, you should post images and videos showing the progress being made, and teasing your audience for what’s to come. As the excitement builds, you’ll have more potential customers for your Grand Opening because you started marketing early.
2. Offer Special Promotions
Special promotions and discounts are an excellent way to attract new customers to your laser tag attraction. Offer discounts for groups, birthdays, or special events. You can also create special packages for children’s parties or corporate events. By offering these promotions, you show that your business is dedicated to providing a great experience for its customers, which will help to build loyalty and word-of-mouth marketing.
3. Use Email Marketing
Email marketing is a cost-effective way to reach your existing customers and promote your laser tag attraction. You can create email campaigns that highlight special promotions, new games, or updates to your facility. Additionally, email marketing can be used to collect customer feedback, which will help you to improve your laser tag attraction and offer a better experience for your customers.
4. Optimize Your Google My Business Listing
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps.
It’s important to have accurate, complete, and optimized information about your business when people search Google because 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.
Add as much information as you can, including the area you serve, your hours, attributes (e.g. “wheelchair accessible,”), the day and year you opened, and a public phone number and website URL.
Anyone can “suggest an edit” to your listing, so it’s important to get everything right the first time (so you don’t encourage random people to make their own changes) and periodically log into your dashboard to make sure all the details look right.
Google My Business Photos
According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. Make sure you upload photos of your laser tag attraction to show some of the following:
- Exterior: Laser tag signage and theming
- Interior: People playing, shots of the arena theming
- Product: Laser tag equipment on racks
- Employees: Giving a briefing to guests, standing and smiling at the laser tag check-in area
Google My Business Videos
You can also add videos, but unlike photos, they’re not a “must have.”
Videos must be:
- 30 seconds or shorter
- 100 MB or smaller
- 720p resolution or higher
This is an opportunity to show videos of people playing different attractions, including laser tag, at your family entertainment center.
5. Offer Group Rates
Offering group rates is an excellent way to attract customers to your laser tag attraction. You can offer discounts for large groups, such as school field trips, corporate events, or sports teams. By offering these discounts, you show that your business is dedicated to providing a great experience for its customers and will help to build loyalty and word-of-mouth marketing.
Need marketing resources for your family entertainment center? We provide a lot to our clients. Email marketing@laserblast.com for more information.
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About Us
Why do operators choose our equipment?
- Innovative Technologies. Vestless and Vested Laser Tag Equipment Compatibility, Wireless Charging, Magnet Easy-Latch System, Rubber Grips and 1000+ Cycle Rated Batteries
- US-Based Manufacturing. Over 90% of our vests & phaser parts are sourced from Michigan Suppliers.
- Renowned Durability. Our founders have 20+ years engineering experience. We’ve designed our low-maintenance system with the operator in mind. Our laser tag equipment can take a beating from excited and eager players.
- The People. Our Project Coordinators, Customer Support, and Service Techs are committed to providing the best laser tag and the best owner’s experience.
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