How To Choose A Laser Tag Theme

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5 Things To Consider When Choosing A Laser Tag Theme

Laser tag is one of the most profitable attractions for family entertainment centers. 

When you combine an immersive laser tag arena with powerful and innovative laser tag equipment, you’ll amaze your guests, increase revenue, and dominate your market.

One of the most important factors in the success of any laser tag attraction is the theme. A well-chosen theme can enhance the experience, make the event more memorable, and even add an element of strategy to the game. In this blog, we’ll go over some key points to keep in mind when selecting a theme for your laser tag attraction.

1. Consider the audience

The first thing to consider when choosing a laser tag theme is the audience you are targeting. Different age groups may have different preferences and expectations when it comes to the theme. For example, kids may enjoy a superhero or cartoon-themed arena, while teenagers and adults may prefer a futuristic or post-apocalyptic setting. One general guideline: Build it for the adults, and the kids will still come because kids want to be doing what they see the older kids or adults doing.

Laser tag arena geared towards younger demographics.

2. Take into account the location

The location of your business can also play a role in determining the theme. If you are located in a place with unique history, you can customize the arena to reflect that and stand out from the competition who may have a generic theme. For example, Times Square Grand Slam has a wild west themed laser tag arena, which is fitting for its Texas location.

Wild West laser tag arena at Times Square Grand Slam in Texas.

3. Consider the atmosphere

The theme you choose should also reflect the atmosphere you want to create for your guests. Are you looking for a fun and lighthearted atmosphere, or a more intense and adrenaline-pumping experience? The theme should match the level of excitement and engagement you want to provide for your players.

Example of an intense experience (left) vs lighthearted atmosphere (right)

4. Make It Immersive

Players want to experience something visually appealing and immersive. Consider incorporating props and murals that match the theme and help create a believable setting in an experience that reminds them of their favorite movies and videogames.

We’ve worked on countless projects where we collaborated with the arena builder to integrate our targets and elements into arena props.

We also have AI Targets that fit a variety of themes and are able to create custom themes for your arena.

LaserBlast targets integrated into props at Thrillz in Philadelphia, PA.

5. Consider The Equipment

Laser tag equipment will make a difference in the experience for your guests and employees. 

You need laser tag equipment that is durable, interactive, and gives your guests something to remember.

With CyberBlast Pro, players take selfies that appear on the scoreboard as well as their phaser when they are tagged by another player. This gives players bragging rights, and is easier to distinguish each player’s score on the scoreboard. This is different than other companies who use avatars and codenames that are easy to forget while playing.

Another benefit of CyberBlast Pro is the wireless charging. Employees don’t have to worry about forgetting to plug in a cable for each vest, leading to a quicker throughput between games and more efficient “shut down” processes at the end of the day.

Scoreboard showing player selfies at Lazer X Fort Wayne.

Need more help deciding on a laser tag arena theme? Let’s talk.

If you’re set on an arena theme and need a quote on laser tag equipment, hit the “Get A Quote” button below.

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About Us

Why do operators choose our equipment?

  • Innovative Technologies. Vestless and Vested Laser Tag Equipment Compatibility, Wireless Charging, Magnet Easy-Latch System, Rubber Grips and 1000+ Cycle Rated Batteries
  • US-Based Manufacturing. Over 90% of our vests & phaser parts are sourced from Michigan Suppliers.
  • Renowned Durability. Our founders have 20+ years engineering experience. We’ve designed our low-maintenance system with the operator in mind. Our laser tag equipment can take a beating from excited and eager players.
  • The People. Our Project Coordinators, Customer Support, and Service Techs are committed to providing the best laser tag and the best owner’s experience.

 

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